Do you know that the process of content marketing is a lot more efficient than outbound marketing when it comes to lead generation? The percentage of B2C marketers who implement content marketing strategies as part of their digital marketing plan is around 60 percent. Over 70 percent of businesses also have a dedicated person to closely monitor & take care of their content creation.
It is evident that the popularity of content marketing has considerably increased over the last few years. In fact, several reports suggest that over 80 percent of digital marketers have decided to spend more on content marketing. So, if you are new to the world of SEO or content marketing, you may be probably wondering what exactly is content marketing.
What is content marketing?
Content marketing can be defined as a marketing strategy that puts focus on creating consistent, relevant, and valuable content and distributing it. The primary goal of content marketing is to retain or attract a target audience. Instead of simply promoting your service or products, you are offering relevant content to users that will help them solve a problem or make informed decisions.
Most of the popular and reputed brands make use of content marketing to attract customers and generate new leads. Some of the prominent organizations that use SEO content marketing are Cisco Systems, Microsoft, and P&G.
A number of small businesses and startups also use content marketing. This means that the strategy of content marketing works very well for companies of different sizes if implemented perfectly. If you are still wondering why content marketing is important, here are a few reasons that will explain why.
Why is content marketing important?
Content marketing provides a unique opportunity for your website visitors to respond to your offerings. Creating relevant and great content regularly will surely help you to attract several potential customers. Additionally, publishing great content that stands out from your competitors is sure to help your business acquire more leads.
Content marketing has the ability to help you acquire more leads and website traffic when compared to other digital marketing strategies. If you are looking to promote your business, a product, or a service to a wider audience, then you should consider including content marketing in your SEO plan.
Content marketing is here to stay
We get emails, newsletters, text messages, and other types of content from companies all the time. The promotional emails and messages would be something you rarely check because they are irrelevant or not of interest to you.
This is why businesses should implement a smart content marketing plan. Potential customers and website visitors, who get relevant and valuable content that can be of great value to them will surely revisit your website. In fact, they may also be encouraged to try your products or services.
Content is king
You may have probably heard the phrase “Content is King” a dozen of times if you have done a digital marketing campaign. It is safe to say that digital or any other form of marketing is impossible with great content. Content marketing is an integral part of every Search Engine Optimization plan. You will need to use high-quality and relevant content for Social Media platforms, websites, blogs, PPC, and more.
How to create a content marketing strategy
A content marketing strategy can be described as the process of managing the different types of content that you create for your business. It can be videos, images, blog content, or anything that goes on your business website or social media platforms. That said, creating a content marketing strategy is not an easy task, which is why you will need expert content marketing services to take care of it.
If you are planning to create a content marketing strategy for your business, you will need to consider a few factors. For instance, you will need to determine who will be reading the contents. This means that you will need to identify your target audience before developing a content marketing strategy.
You will also need to focus on what platforms you will be posting the contents on. You need to decide if you want to post content on social media platforms, blogs, or on any other place, which may benefit your business.
How to do content marketing?
The first and foremost thing you need to do while working on creating a content marketing plan is to define a goal. If you have already determined your target audience and know where to post your content, you can start working on your content marketing plan. However, you will need to do thorough research and take a close look at the content that your competitors have created. This will give you a rough idea on what type of content your target audience likes.
Know what type of content works best for your business
Figuring out what type of content works best for your audience or business is the next step. You can create a wide range of different content that includes videos, images, infographics, or just simple plain content to engage and attract website visitors.
How To Guides, trending news, case studies, and more can be covered in the blog section of your website. It would be best to add a blog to your website if you haven’t and then start posting regularly on it with relevant content.
2T-Digital can help your business
You can find a wide range of companies that offer content writing services. So, you should be probably wondering why you should choose us.
We have expert content writers at our disposal who have experience in developing content for different topics and genres. They are also focused on creating and distributing content to attract and retain a clearly targeted audience.
During all these years, we also had the privilege of working with several popular, reputed, and internationally recognized businesses within the casino, sports betting, tech industries and many other industries.